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LOGITECH

ART DIRECTION

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Art Direction for the launch of Logitech's new series of mechanical keyboard's and mice 'Pop Keys' and 'Pop Mouse' in China.

The products allow the user to better express themselves through easy access to emojis and showcase their personality.

These vibrant personalised products each have a strong individual identity and the campaign had to reflect that. 

The emotion and personalty had to 'pop' from the screen and exemplify the new energy these products bring to digital conversations. 

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