Harlequins needed a fresh creative for their Season Ticket Memberships. Their brand is extremely fan-focused and this was paramount in the creation of this campaign.
We wanted to to show their supporters that Harlequins is much more than just the 15 players on the pitch and that their support is just as crucial to the success of the club as the players wearing the famous quartered jersey.
The creative focuses around the memories and shared experiences that make a Harlequins membership so unique. The players' jerseys are fuelled by real fans' snapshots that help them go the extra mile on the pitch.
'Our History, Our Future, Our Quins' showcases the impact of collective strength and lets the supporters know just how important they are to the club.